Neil Scott

16 Jun 2008

Looking at your statistics

I have, despite my best intentions, installed phpMyVisites on my blog. I thought about buying Mint, but given how much I hate the way statistics can make people think about their websites, I decided not to pay money for the subsequent displeasure.

Statistics are the very devil. They lure you in with their little details about who is visiting your website when, before you know it, you are beginning to sculpt you words to what you hope will increase traffic. If a blogger writes and no one reads him does he stop making a sound? Well, given the number of abandoned blogs in the world, the answer is clearly yes. People are too worried about what other people think about them. They either try to deny that they have blindspots and quirks or they fret about regretting something at a later date. I have come to the conclusion that it really doesn’t matter. No one particularly minds people being a bit strange occasionally. No one particularly judges you. Most people have enough problems living their own lives, without having to think about yours. And if there are those petty enough to be not nice, it’s not difficult to see that they are projecting their own inadequacies onto the world. Look at Have your Say if you don’t believe me.

One of the worries I’ve had with statistics is that I tend to become addicted to the constant ebb and flow of traffic and the bizarre things that people type into search engines. In the past I used to worry that I was addicted to the internet. Now, it is more or less taken for granted that everyone is connected all the time. We are all buying devices that will allow us constant access to a screen telling you you have no fucking emails. It is the most exquisite waste of human life you can possibly imagine.

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