A website is not a book, though it has pages.
A website is not a shop, though it sometimes tries to sell you things.
A website is not a magazine, though it thrives on image and content.
A website is not a television, though it can display moving images and sound.
A website may share family resemblances with all of the above, but it is an entity in itself. Nevertheless, if I were going to put websites, or at least blogs, into a pre-existing pigeonhole I think would choose the letterhead, which in design terms is virtually identical to the blog. For instance:
- your template must be able to accommodate numerous different types of content
- as well as a prominent logo, you need to include other relevant information
- the letterhead, though it should be well-designed, should never overwhelm the content
The following examples of letterhead design come from Ellen Lupton and Elaine Lustig Cohen’s book Letters from the Avant Garde.
